Useful advertising on Linotype.com 10 August, 2004
Linotype have a great feature on their website. At the top of the page they display their tagline – ‘The Source of the Originals’ – in a font from their library. Every time you move to a different page in the site you see the tagline in a different font.
This is a great way of advertising their extensive font collection and of exposing visitors to fonts that they might not have considered or even seen. And for impulse buyers or the curious there’s a link directly to the font’s product listing. Excellent!