What’s in a label? 6 July, 2004
Whilst doing some research on different university websites, I noticed the audience segmentation on Oxford Brookes’ site. A lot of the sites I’ve been visiting follow a similar pattern with ‘prospective students‘, ‘current students‘ and ‘alumni‘. Brookes have ‘future students‘, ‘current students‘ and ‘former students‘. Not only is this clearer (a lot of students that I’ve been talking to don’t know what alumni means), but I think ‘future students‘ sounds much more like beginning of a relationship with the organisation; that you will be a student here. Again, it’s a detail, but it makes a difference.